Geneva Business School's Bachelor of International Management with a specialization in Sports Management provides students the possibility of combining their passion for sports with an in-depth understanding of business management, developing expertise in sports marketing, financing, event promotion and organization, communication, facilities management and the development of sports branding.
Students will acquire organization and communication skills & tools to manage sports events, teams, federations and sports clubs, as they also have the possibility of networking with professionally active faculty members and guest speakers, who work and represent various sports organizations.
Over the course of this program students will:
Develop the communication and technical skills required to become an effective industry professional.
Gain insight into practical business planning and management.
Learn how to efficiently plan sporting events, manage team organization, merchandising, and marketing.