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Bachelor of International Business Management with a specialization in Digital Marketing

Geneva Business School - Madrid CampusMadrid - SPAIN

Field(s) of study: Digital Marketing
Cost of pre-eligibility application: 
  • Via Bachelorsbooking: 0 €
  • Via the regular school procedure: 150 €
Course cost: 34 380 €

Next admission round: 

Next recruitment session:

Available slots: 

Available spots: 80
Places available per academic year: 100

Program Language

  • English

Course length: 

  • 3 years (36 months)

Start of the program: 


Level of entry: 

A Level
A Level+1 year
A Level+2 years
A Level+3 years



The Bachelor of International Business Management with a specialization in Digital Marketing provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.

It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will:

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing strategies.
  • Become effective in leveraging social media networks for business growth.

We will train you to be a proficient, highly- skilled professional capable of showing leadership in an environment of rapid change. With our project-based practical education, a paperless digital learning experience, we will prepare you for any challenges and exciting opportunities for the impending global business marketplace. Beyond the main Business modules offered within each major, students also take specialization courses, such as:

  • E-commerce: Micro Multinationals
  • Social Media Marketing
  • Persuasion & Customer Decision Making
  • Pay Per Click Advertising
  • Digital Revolution

Course format: 

On campus 

Qualifications/expertise after completing the program

  • Program Objectives
    • Acquire knowledge of new technologies
    • Gain expertise in the development of marketing strategies
    • Become effective in leveraging social media networks for business growth
  • Career Opportunities:
    • Community Manager
    • E-CRM Manager
    • Web Project Manager
    • Traffic Manager
    • Search Engine Optimization Manager
    • Affiliates Manager
    • Web Designer
    • E-Marketing Manager
    • Digital Communications Manager
    • E-Commerce Manager

Entry requirements

  • International Baccalaureate of minimum 28 points / 3 A-levels / High School Diploma or equivalent
  • Official English exam results (IELTS 5.5, TOEFL IBT 66) or equivalent (exempt if studying in an English speaking environment in the last 3 years

Admission criteria: 

  • Study of the candidates´ profile
  • Contact from the admissions office
  • Complete the online application form and upload the following documents:
    • Copy of all academic diplomas or certificates obtained
    • One passport photo
    • Copy of passport / National ID
    • Resume / CV
    • Introduction / motivation letter explaining your choice of program (250 words)
    • The Essay (500 words) - Refer to online instructions
    • One academic / professional recommendation letter
    • Receipt for the payment of the application fee
  • Interview with the academics office
  • Enrollment and payment of the tuition fees

Other application costs: 

  • Administration fee - One time fee to be paid after being accepted and before receiving the Final Acceptance Letter: 1900 €

Course cost description: 

5,730€ per semester / 6 semesters

Application cost description: 

Nonrefundable. To be paid upon application