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Bachelor of Sciences Marketing - Year 2

International Management School Geneva - IMSGGenève - SWITZERLAND

Field(s) of study: Accounting (Accountancy - Control - Auditing), Business Administration, Communications, Human Resources Management, Marketing
Cost of pre-eligibility application: 
  • Via Bachelorsbooking: 0 €
  • Via the regular school procedure: 323 €
Course cost: 17 431 €
Possible funding options: 
  • Paid internship

Next admission round: 

Next recruitment session:
May
to
Nov

Available slots: 

Available spots: 24
Places available per academic year: 24

Course length: 

  • 1 year (12 months)

Start of the program: 

September

Level of entry: 

A Level+1 year

DESCRIPTION
International Management School Geneva Bachelor of Science in Marketing is ideal for students who are interested in figuring out how consumers think, what they want, and how to bring products to market that satisfy consumer needs and wants? Majoring in marketing lays a solid foundation for students considering careers in sales, advertising, event promotions, or marketing research.
Our marketing students receive a foundation in economics, finance, business law, international business, accounting, and -of course- marketing.
 
PACE
On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.
 
On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students (like Jobs Dating events on a monthly basis on Campus).
 
If you follow the three years, you'll earn 180 ECTS Credits.
 
VALIDATION/ THESIS
At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.
 

Accounting & Finance - 80h

  • Asset Management - 16h
  • Taxation - 16 h
  • Corporate Finance - 16h
  • International Finance - 8h
  • Financial Accounting - 16h
  • Finance Essentials (Harvard Business School Publishing) - 8h

Marketing - Sales - Communication - 68h

  • Mix Marketing & Matrix - 16h
  • Digital Marketing - 16h
  • Persuading Technics - 12h
  • Marketing Research - 16h
  • Marketing Essentials (Harvard Business School Publishing) - 8h

Management & Human Resources - 88h

  • Team Management - Empowerment - 20
  • Decision Making - 12h
  • Economic Intelligence - 12h
  • Supply Chain Management - 8h
  • International Affairs - 16h
  • Project management - 12h
  • Global Collaboration (Harvard Business School Publishing) - 8h

Other

  • Business English - 36h
  • Innovation Thursdays - 48h
  • Methodology (Memoir) - 32h
  • Thesis

Major - 80h

  • Corporate Communication - 8h
  • Communication Plan - 16h
  • Strategic Marketing - 20h
  • Web Marketing - 12h
  • Public Relations - 8h
  • Packaging & Merchandising - 8h
  • Communication Psychology - 8h

 
Evaluation 

  • Mid-term Exams
  • Final Exams
  • Thesis Presentation

Learning expeditions

Thesis

Course format: 

Year 1 & 2, courses/trainings year three courses and work (1 week and 2 days in company, 3 days on campus; 1 week and 2 days in company, 3 days on campus; etc)

Qualifications/expertise after completing the program

Strong academic and methological background; work experience in Switzerland; ability to work in groups

Entry requirements

IMSG is seeking students who are looking beyond a qualification, students who are looking holistically at their academic, professional and personal development at our school. We have a structured selection process where our goal is to identify students who can succeed in all these aspects.

Admission criteria: 

1/ YOUR APPLICATION FILE SHOULD INCLUDE THE FOLLOWING:

  • Two Passport photographs
  • CV
  • Copy of your Passport or ID card
  • Motivation letter
  • Academic Transcripts/Latest exam marks
  • Letter of recommendation

2/ APPLICATION STATUS
Our admission team will notify you within a week on the eligibility of your application.
3/ INTERVIEW
Short-listed candidates will have to take an interview with a member of our admission team/management. This could be conducted on campus, on locations abroad and/or by skype/wechat/… We will mainly assess your motivations and your willingness to learn and progress.
4/ ADMISSION DECISION
We will inform you within one week of the interview on our decision regarding your admission.
5/  SECURE YOUR ADMISSION
Successful candidate are requested to pay a non-refundable one time admission fee of CHF 350 and the first term fee.
6/ VISA
If you need a student visa: Once we have received your non-refundable admission fee payment, we will send you the admission
letter that will allow you to process with the Visa request. This generally takes up to 2 months, so make sure you give yourself sufficient time when applying.
7) FULL ACCEPTANCE
Upon receipt of your payment confirmation, and your student Visa, we will send you a full acceptance letter which confirms your admission.

Course cost description: 

  • B1 & B2: 18,900 CHF/year - B3: 20,900 CHF/year
  • Several instalments possible (4 or 10)

Application cost description: 

350 CHF